Camiel Flohr
This a temporary dump of work by me — a designer and design director based in LA.

Available for freelance work starting right now. Want to work together or get more info? Get in touch.
Laptop floating showing Oculus website

Oculus
Web

In mid-2020, the Oculus team began working on a redesign of their website in collaboration with Media Monks, as part of the preparations for the upcoming launch of the new Oculus Quest 2 and brand refresh.
2020
Three phones showing Oculus website
Oculus Go headset floating
Two phones showing product page
Accessories detail page
Explorations of a product page
Iconography overview
Iconography breakdown

Oculus Retail Display

To get customers closer to VR in the retail environment, Oculus added digital displays, adding interactivity when showcasing its product lineup.
2019
Digital display on a wall showing the Oculus Quest 2
Breakdown of the Oculus retail display
Oculus Go headset floating
Go controller
Back of Rift S headset
Front of Go headset
Rift S controller
Explaining how tracking works
Collection of images showing the app detail page of the Oculus digital display

Luminary
Cloud

Luminary Cloud is a startup that has been rethinking the way CFD software should work. GPU first and entirely on the cloud, it can run simulations 100x faster than existing platforms. For their official launch to the world, the Sutter Hill-backed company needed help creating their brand identity and strategy.
Done with Midnight Sea Studio.
2023
Overview of Medal Of Honor campaign site
Brand overview
Two screens showing Oculus Web campaign site
Overview of screens showing website
Overview of screens showing website
Overview of screens showing website
Two screens showing Oculus Web campaign site
Rolex campaign website shown on a display

Rolex
Baselworld

Baselworld, it’s the world’s biggest watch convention. And this year Rolex launched not only five new watch models but also a completely new movement. Users could explore the movement – the heart of every watch – for the first time, and see every component in detail.
2016
Dramatic detail shot of a Rolex watch
Two screens showing Rolex campaign site

Ghost
Autonomy

Ghost Autonomy is a startup that wants to make self-driving for everyone. And it builds software that is safe and scalable to do so.
During my time at the company, I worked on building out everything from the digital strategy to brand language and design direction for visualizations.
2022
Inside of a car looking out on the road at night lit up dashboard showing car is self-driving

Medal Of Honor: Above And Beyond

Scene from campaign site showing crashed airplane in small French village in a painterly style
A site that lets you step into the shoes of an OSS agent during WWII in this new installment of the beloved AAA franchise the way it was always meant to be played: in 360º reality.
Done in close collaboration with the team at Jam3.
2020
Detail of fabric
Detail page
Overview of Medal Of Honor campaign site

TheBar.com

Glass of a cocktail with fresh mint
Diageo is a leader in the world of alcoholic beverage companies. With brands such as Johnie Walker, Guinness, and Smirnoff it has a far reach. Its cocktail recipe site, TheBar.com however was outdated and was in a dire need of an update, both in its IA/UX and visual direction.
2015
Whiskey 101
Whiskey 101
Whiskey 101
Whiskey 101
Whiskey 101
Whiskey 101
Whiskey 101
Ambient background of wood grain
Explore spirits detail page
Website overview of homepage
Search page
Homepage
Detail page
Detail page
Search page
Other pages
Mobile overview of website
Icon
Collection of icons
Panera website shown on a display

Panera
Bread

Three phones showing Panera app
An 8-month-long effort relaunched Panera’s digital presence with a mobile app, in-store kiosk, and website. The company relies on its digital ecosystem for more than a third of its revenue.
Working closely with their internal team Work & Co delivered detailed designs and guidelines for them to bring to final execution.
2017
Collection of images showing Panera app
Illustration
Overview of icons
Overview of multiple screens showing the Panera website
ANA website shown on a display

All Nippon Airways

All Nippon Airways, the large Japanese airline had little awareness in the US market. This microsite was an introduction to the brand's new look. It shows how meticulously the airline works, and that nothing is by accident. It was all By Design.
2014
Website overview
Phone showing menu
Overview of website menu section
Website
Phone showing website
Website on ipad
I’m Camiel Flohr. A designer and design director from The Netherlands. Currently living in NYC, SF, Los Angeles.

Over the past 17 years, I had the pleasure to work on everything digital, from campaigns and products, sites, apps, installations, TV interfaces, and HMI for clients such as Pepsi, L’Oreal, Ford, Rolex, Oculus, as well as many others.
Ghost
2022-2023
Oculus (now Meta)
2018-2021
Work & Co
2016-2018
Firstborn (RIP)
2009-2016
Achtung! (RIP)
2007-2009
Available for freelance work right now. Want to work together? Get in touch.